This statement only means that for some companies, they do their marketing programs in the flow of how they fear the market that much. It’s true, for some, they use this as the basis of knowing which program to use, it’s always been hidden what’s really happening into the company itself, even to some extent there’s this problem they encounter, it still keep the silence of giving the market an idea of the routine of the company. To some extent, even markets are just markets, they still have the curiosity of what’s happening around them, this are just experience of what others get to encounter in developing or implementing the program.

                 Markets are not just markets literally speaking, they are the components of the whole corporate market, every single updates or things happening are easily been detected by the market due to the fact that, it’s too large to hide something that was manually done inside the company. For some, they treat this as their guide, because errors are also guidelines of every people, even companies does this for their own benefit and there’s nothing wrong with it, in fact it’s good that you treat some bad things too be helpful in your part and use it as a lesson, besides, nobody is perfect, everybody can reside to false distinction, and it’s natural especially for the people behind the corporate market. It is always the markets that always think by many, because in fact, it’s their main source of having a very good relationship with the companies