Book Review 

Markets are Conversation, Chapter 4: Doc Searls and David Weinberger 

Book: Cluetrain Manifesto 

Library Reference: N/A

Amazon: http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup 

Quote:  “When you think of the Internet, don’t think of Mack

trucks full of widgets destined for distributorships,

whizzing by countless billboards. Think of a table for two.” - @man

Learning Expectations:

-       I want to learn and understand what the author wants to signifies. I want to relate myself with deep understanding of the topics he had open. I would like to know what he really visualized in terms of his reports. I want to enlarge my ideas about what’s really behind the markets and how it affects people lives as part of their living and doing things.

Review:

As an introduction by the author, he open a story about the newly develop computers, were in it’s a top secret project, a big project that it even codenames were used so that it would be more private. The author was hired to build a strategy that deals with the newly develop computers to be launched and be known in the market. After he made the strategy and the launching of the projects is in, the author started to speech and explain what the new project is capable of. As time goes by, the opening were through and it’s a success that happen.

            Difference of markets before and markets right now, before we use the natural public market were in we get to have long conversation with our customers and do the things that can convince them to buy our products, but now, as our technology evolves more and more, networked market is being known, were in companies and organizations take to extend their advertisement in terms of using the internet as a resources since its been used my almost influence and professionals. What others find out is that, before more of he talking is being conducted to do things, but know, less talk due to the fact that more people are involved in an online system in which less conversation is needed to survive what’s in you.

            Markets are conversation, meaning market is not all about noise; it’s a place where people met, to see, to talk, and etc. this notion is true, due to the fact that conversations are made not to just create noise or burden to somebody else, but to give the true meaning of a very good and effective conversation which relates the companion of learning and knowledging other people in terms of what you know and what your capable of.

            Maximizing efficiency and minimizing difference is one good thing for an organization or a company to be more environmental competitive, the lessen the cost, the more you gain. Security is also one of the best things to keep your property safe and sound, not having you as the one who keeps it but, something you’ve been trust that whatever you have and whatever you need is in the good hands. For some people, security is their problem, not being guarded by something is a very crucial part for them, because fir just one zip! All their been get could be disappear immediately.

            Shipping system is also one of a good delivering action, were in you conduct something for your client and get an incentives for them. For some, shipping system is not a good variation, because for some, the spirit of conversation is getting wasted due to the fact that, it lessen the connection between you and your customer. Some says that its and anti-conversation, because its stops conversation to flow into you and to your client, even you get to know each other for quite sometimes, its still not enough.

            They say that networked markets are powerful vocals, to some extent, yes it is, because it helps us make our daily doing much faster and much reliable. The public relations that was involve by many, they say that PR people are the one that gets to help the company to be known in the society, its true because they are the one connecting to other people.

            Markets evolve because of the unstoppable growing of different market strategies in which it applies in our daily living, its us who discovers it, and the cure to this, is our own regularities.

What I’ve learned:

-        I’ve learned that the internet is not only for the use of whatever we want, for sometimes, we get to ruined everything because of our own wants and needs, we should not be selfish in any of this things, we should use it more recently and more depending. Its on us how we take good care of it. I also learned that conversation is not only about the noise, its about the meaning of all those noises that matters most.

Citations: N/A

Submitted by: Malaborbor, Adrian DM.

                        BS-IS / OOB